Tuesday, January 21, 2014

Revamping JteaInternational.com for improved results

For years or at least weeks now, I've been collecting information on how to best improve my web presence. I can't believe I just used “web presence” in a sentence. We've recently invested a lot of time, energy, and a bit of money in our website to improve its SEO, or search engine optimization. What is all of this talk of SEO? Pretend you are trying to date a hot person named Google (Goo). Well, if you want to have a chance with Goo, and since you can't really take Goo out and get Goo drunk to improve your chances, it's time to get to work to improving yourself. If you improve yourself, Goo notices. Goo wants a match that cares about how they present themselves, so you've got to improve some personal grooming habits, at the very least, make an effort to look good. Google will notice. Goo is fare, because everyone has a chance. Goo's likes and dislikes can be found online. And web designers can help you hook up with Goo, online of course.

First on our list was to get some products onto the home page. We achieved this goal and now have nine products perched ever-so-pleasantly there on J-Tea's homepage. They are nine products that are awesome: our top sellers. My only warning to you is that you will get hooked on the stuff. Then you might try something better, and you will want that, and eventually you become spoiled. Yes, I am your pusher, and no, the first one is never free.

The idea is that the nine featured teas can rotate. The nine products currently listed on J-TEA's homepage are Charcoal Dawn (a green oolong roasted over charcoal of the Dragon Eye fruit tree), Cooked Beauty Puer, Eugene Breakfast (Yunnan Dian Hong), Green Oolong (four seasons like spring varietal of oolong), Roast Pear (Fall Harvest from “Li Shan” = Pear Mountain), Rou Gui (an amazing variation on the wu yi classic cinnabar varietal), Tai He Sun, Top Bao Zhong, and Yunnan Gold Tips. This group is a strong representation of what J-Tea has to offer. Something strange, something solid, something exciting, something enticing, and something smooth.

Another innovation on the site, and what I consider to be a huge step forward, was the creation of individual product pages. So now you can see each product in its product category page as shown here: Green Oolong Tea. When hovering over the photo on the card there is a rollover effect and the photo will switch to a picture of that tea’s extraction. We have used the translation of the Chinese term used to describe the liquid tea, “tea soup.” And a note about the tea soup pictures: the tea soup picture tends to be a bit light. It's okay because it makes some of the darker teas a little bit translucent, but generally the tea is brewed slightly lighter than how I'm used to seeing it.